Form Development — Salt Lake City based Form Development shapes places to help people lead their best lives. They value community and connection, engagement and experience, and quality and character in the endeavors they undertake, with utmost responsibility and integrity to the stakeholders that they serve. Studio Offset was asked to construct a visual identity that embodied these core principals. The result is a strong logotype that has a direct relationship to two and three dimensional forms. The angles within the logo allow for secondary abstract patterns which can be applied to a number of promotional/marketing related pieces.